Park Group PLC - Case Study

Recruitment Case Study – Park Group PLC

Park Group plc is the UK’s leading provider of prepaid gift cards, multi-retailer gift vouchers and digital rewards services, to corporate and consumer customers.

Recruiting for a newly created role

Park Group approached Kirsty Craig Associates to recruit two candidates. These were newly created roles within the Legal and Audit/Risk teams within the business.

The search not only involved sourcing candidates with specialist legal and audit expertise, they also required candidates who were willing to try new things and take on projects and tasks beyond their initial remit in order to grow and support the business.


“It was the amount of time that Kirsty spent getting to know the business and how we work that made the recruitment process so successful.”

Russell Fairbrother | Park Group PLC

Building a new client relationship

Kirsty Craig spent significant time getting to know the culture of the business, as well as the manager the candidates would be reporting to.

Kirsty personally interviewed each candidate to ensure they had the right mix of professional experience and personality fit for the organisation, before refining a shortlist of candidates.

“The candidates I interviewed also mentioned that Kirsty had spent a lot of time getting to know them too, which was extremely reassuring, so I knew the candidate screening process was thorough.”

Attracting the right person for the role

As both roles were new, Kirsty Craig helped to create the right job spec following discussions with Russell.

Positive business outcomes

As a result of the two new hires, the Legal and Audit/Risk team has a strong presence in the business, and they have full support across other departments.